LA MAISON THIRIET
BRAND CAMPAIGN
Art Direction2022
La maison Thiriet est la deuxième plus grande chaîne de surgelés en France. Dans un contexte économique difficile, la marque se veut le porte-parole du plaisir de manger, via des codes inspirés des manifestations, des messages de revendication et des slogans soixante-huitards.
La maison Thiriet is the second biggest frozen foods chain supermarket in France. In a rough economic social situation, the brand seeks to become the spokesperson for the pleasure of eating. With codes inspired by protests and headlines that you could find across in riots.
Creative Director : Marie Baillot
Copywriter : Valentine Gilbert
Art Director : Matthias Albouy